The American Chinchilla rabbit are medium-sized rabbits with a distinctive chinchilla-like fur, which is thick and soft, and a color of a blue-gray. Their ears are large and erect. They are considered a fancy breed and were developed for their fur and meat. They have a good meat quality and docile nature, making them a popular choice for meat production.
They are also known for their hardiness, which makes them well suited to outdoor production systems. They are considered to be a good choice for small-scale and hobby farmers, as they are easy to handle and have a good reproductive rate. They are also known to be good pets as they are friendly and affectionate. American Chinchilla rabbits are considered a heritage breed, and there are some conservation efforts to preserve this breed.